Marketing
David Hall’s commitment to “Marketing to the Community” proved a huge success. Hall refused to market products or to use models to sell merchandise. Instead, all the models for Dufferin’s advertising were people from the neighbourhood. This advertising approach garnered 14 national and international marketing awards over an eight year period.



“When you know the community, you know how to market to the community. Your business has to match the community’s perception of it. Our advertising with neighbourhood people was successful. They became the stars of the neighbourhood. They were important.”

David Hall,
President,
David Hall Consulting Ltd.





 
David Hall & Associates
213 Mitchell Crossroad RR#9
Picton ON K0K 2T0
Ph. (613) 476-1532
Email: dhassociates2003@yahoo.ca
Web: www.davidhallconsulting.com